What we use your data for

Legal Basis for Processing

Legitimate Interests

To provide Rewards4Racing programme services to you

Contractual performance

To perform the promises that we make to you as a member of the Rewards4Racing programme, including the provisions in the Member Agreement

Contractual performance

To perform contracts with third parties that are involved with the Rewards4Racing programme (as well as managing the risks and liabilities under those contracts)

Contractual performance

What we use your data for

Legal Basis for Processing

Legitimate Interests

To keep you informed about the benefits of the Rewards4Racing programme, including:

·        Points earning opportunities with programme partners

·        Recommending offers and promotions that we think you’ll like

·        Checking whether you are entitled to valuable Rewards4Racing points from our partners

·        Letting you know about exciting competitions or promotions

·        Providing exciting news about the sport you love

Legitimate interests

Soft opt-in rule for marketing to existing customers

To provide efficient member care and services

To ensure you maximise the benefits from programme membership

To assess which of our benefits interest you and to tell you about them

To develop new products and services and improve existing ones

To obtain your feedback

To manage your Rewards4Racing account and to identify and calculate any Rewards4Racing points entitlement you might have. For more information please see our Member Agreement

Contractual performance

To provide financial and account administration in relation to the Rewards4Racing programme, including the calculation of commissions and points earned and spent by members

Contractual performance

To provide you with Rewards4Racing programme updates and information

Contractual performance

To provide you with relevant content in relation to the Rewards4Racing programme and points earning opportunities our partners through relevant targeted advertising on third party websites, such as Facebook,

Google and Twitter.

Consent

To provide you with relevant content in relation to the Rewards4Racing programme and points earning opportunities our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter.

Consent

To operate the Rewards4Racing programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business

Legal obligation

To conduct statistical research and surveys in relation to the Rewards4Racing programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way

Legitimate interests

To develop new products and services and improve existing ones

To develop new products and services linked to the Rewards4Racing programme.

This may include using third-party service providers to carry out secure data matching exercises using pseudonymised identifiers (e.g., hashed email addresses) to help us understand potential overlap between our database and those of other organisations.

These exercises are conducted to support our internal analysis and planning, and the service provider acts solely on our instructions and does not use the data for its own purposes.

We never share your actual email address or other identifying details during this matching. Information shared for these purposes will not be used to make decisions that produce legal effects concerning members.

Archiving &   Research Legitimate interests

To develop new products and services and improve existing ones

To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like

Consent

What we use your data for

Legal Basis for Processing

Legitimate Interests

To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes

Legitimate interests

To provide efficient customer care and services

To ensure that our technology operates efficiently and without error

To assess which of our services may be of interest to you and to tell you about them

To develop new products and services and improve existing ones

To obtain customer feedback

To ensure that records in relation to the Rewards4Racing programme and our business are maintained and kept up to date as well as to protect our business reputation

Legal obligation and legitimate interests

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

What we use your data for

Legal Basis for Processing

Legitimate Interests

In the proper management of our business and that of Rewards4Racing generally

For corporate activity, such as a sale, transfer, merger or re-organisation of the Rewards4Racing business

Legitimate interests Our legal duties

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards