Privacy Centre Privacy Centre

Our privacy promise

Rewards4Racing takes your privacy very seriously, and so should you. We respect your privacy and your rights to know how your personal information is being treated. The interests of our members and the data that we collect helps us provide you with the Rewards4Racing programme services and ensures that you have the best experience when interacting with, and using, the Rewards4Racing programme.

As the operator of the Rewards4Racing rewards and loyalty programme, we are committed to doing the right thing when it comes to how we collect, use and protect your personal information.

Looking after the personal information you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us and understand how we use it to offer you a better, more personalised and more rewarding experience.

Please read through our Privacy Policy to see what we're doing with your personal information and how we're keeping it safe.

What we use your data for and why we process it

The table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your data for Legal
Basis for Processing
Legitimate Interests
To provide Rewards4Racing programme services to you Contractual performance and legitimate interests To meet our contractual obligations to you

To provide programme services to you

To comply with laws and regulations that apply to us
To perform the promises that we make to you as a member of the Rewards4Racing programme, including the provisions in the Member Account Agreement Contractual performance
To perform contracts with third parties that are involved with the Rewards4Racing programme (as well as managing the risks and liabilities under those contracts) Legitimate interests To run our business efficiently using the services of others to support the programme

To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and liabilities associated with them

To enable us to provide the programme services to you
To keep you informed about the benefits of the Rewards4Racing programme, including:

  • Points earning opportunities with programme partners
  • Recommending offers and promotions that we think you'll like
  • Checking whether you are entitled to valuable Rewards4Racing points from our partners
  • Letting you know about exciting competitions or promotions
  • Providing exciting news about the sport you love
Contractual performance

Legitimate interests

Soft opt-in rule for marketing to existing customers
To provide efficient member care and services

To ensure you maximise the benefits from programme membership

To assess which of our benefits interest you and to tell you about them

To develop new products and services and improve existing ones

To obtain your feedback
To manage your Rewards4Racing account and to identify and calculate any Rewards4Racing points entitlement you might have, including by sharing appropriate information with in-store retail partners. For more information please see our Member Account Agreement Contractual performance

Legitimate interests
To operate the programme in a manner that allows us to allocate points for your benefit
To provide financial and account administration in relation to the Rewards4Racing programme, including the calculation of commissions and points earned and spent by members Contractual performance
To provide you with Rewards4Racing programme updates and information Contractual performance
To provide you with relevant content in relation to the Rewards4Racing programme and points earning opportunities with our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter. Legitimate interests To ensure you maximise the benefits of programme membership

To assess which of our benefits interest you and to tell you about them
To operate the Rewards4Racing programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business Legal obligation

Legitimate interests
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards
To conduct statistical research and surveys in relation to the Rewards4Racing programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way Archiving and research

Legitimate interests
To develop new products and services and improve existing ones
To develop new products and services linked to the Rewards4Racing programme Archiving & Research

Legitimate interests
To develop new products and services and improve existing ones
To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like Legitimate interests To improve the effectiveness of our communications
To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes Contractual performance and legitimate interests To provide efficient customer care and services

To ensure that our technology operates efficiently and without error

To assess which of our services may be of interest to you and to tell you about them

To develop new products and services and improve existing ones

To obtain customer feedback
To ensure that records in relation to the Rewards4Racing programme and our business are maintained and kept up to date as well as to protect our business reputation Legal obligation and legitimate interests To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards
In the proper management of our business and that of the Rewards4 Group generally

For corporate activity, such as a sale, transfer, merger or re-organisation of Rewards4Racing's business
Legitimate interests

Our legal duties
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

Personal information we collect

We may collect, use and store different types of personal information about you, which we have grouped as follows:

Event Personal information collected
When you register for our services
  • Full name and email address, plus we will also automatically collect your IP address.
  • Your account login details, such as the password that you have chosen and set on your account, so that you are able to gain access to the website and your account.
  • If you choose to register your credit card and/or debit card and/or charge card to your Rewards4Racing account to collect points with our in-store retail partners, we will collect those card details
  • Your age or address, or location data when using Rewards4Racing on your mobile device, where you agree to provide that information
When you shop with us online or browse our Website, Mobile App or Points Reminder
  • Information about your purchases with retailers on our partner network (for example, what you bought, when you bought it, how much you paid).
  • Information about your online browsing behaviour and information about when you click on one of our adverts (including those shown on other organisations' websites).
  • Information about any devices you have used to access our services (including the make, model and operating system, IP address, browser type and mobile device identifiers)
When you contact us or we contact you or post user generated content on our website or take part in promotions, competitions, surveys or questionnaires about our services
  • Information that you provide about yourself any time you contact us about our services (for example, your name, email address and contact details), including by phone, email or post or when you contact us through social media.
  • Details of the user generated posts or content that you upload and share on our website.
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on.

Will I be contacted for marketing purposes?

Yes. As a member of the Rewards4Racing programme, we will keep you updated by e-mail with points earning opportunities for programme members as well as how to make great savings with our partners. These will include:

  • Points earning opportunities with our Retail Partners and Betting Partners.
  • Points earning opportunities with our other programme partners
  • Points earning opportunities with other third parties which we think you'll be interested in.
  • Exciting and relevant competitions and promotions within the programme that we are running for members.
  • Regular newsletters about the Rewards4Racing programme as well as member exclusive offers.
  • Fantastic opportunities to spend your points with our racecourse and redemption partners.

As you may expect, we tailor the communications that you receive based on information and preferences that you have previously provided (such as your favourite retailers, racecourse or race meeting) and based on your activities on the Rewards4Racing website, through our Mobile App or on the Points Reminder while signed-in. This is so that we can give you the most relevant and rewarding experience with the programme.

We want to ensure that we provide you with relevant marketing communications relating to the programme and our products and services, as well as those of our Retail Partners, Betting Partners and Racecourse Partners. To achieve this, we may measure the effectiveness of our marketing communications as well as your responses to marketing communications relating to products and services we offer.

It's easy to change your mind in relation to the marketing communications. If you want to stop (or start) receiving them you can let us know in one of four ways:

Online:

  • Log-in to your account
  • Click on the 'My Account' tab
  • Click 'Your Contact Preferences' or 'Retail Favourites' or 'My Points Goals'

By emailing us:


Over the phone:

  • Call 0345 605 5220

By writing to:

  • Customer Service Team, Rewards4Racing Limited, Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire, DE14 2WX

Please allow up to 72 hours before you are unsubscribed from all communications that we may send.

Advertising

We may also use your information to provide you with targeted advertising through our website or through third party websites based on information we have collected concerning your preferences.

Some websites allow you to request not to see messages and communications from specific advertisers on their website. Please contact these third parties directly if you would like to make that request or if you need more information.

Where we collect information about you from

The majority of personal information we get directly from you and your activities as a programme member but we may also collect personal information from other sources, namely: 1) our Retail Partners; 2) our Betting Partners; 3) our Racecourse Partners; 4) our other programme partners; and 5) social media channels such as Facebook, Google and Twitter.

Do you share my data with other organisations?

Our role is to provide you with the services connected to your membership of the Rewards4Racing programme. We only share your personal information with others if:

  • you ask us to or give us your permission to share it;
  • it is necessary to track the transactions and collection of Rewards4Racing points through our Retail Partners, our Betting Partners, our Racecourse Partners or our other programme partners
  • it is necessary to track the transactions and collection of Rewards4Racing points through our in-store Retail Partners where you have chosen to register your credit card and/or debit card and/or charge card to your Rewards4Racing account to collect points with these partners;
  • it is necessary to enable us (or trusted third parties, such as Google, Inc. ("Google")) to analyse how our website is being used by members and to optimise and improve the Rewards4Racing website and our services;
  • this is necessary for trusted third parties (for example, a data management and profiling organisation such as Experian) to match your personal information against other information they hold about you - such as age, gender, demographic information, and known interests - and provide that information to us to help us provide the services and improve your experience with the Rewards4Racing programme; or
  • we engage in a corporate activity, such as a sale, transfer, merger or re-organisation of Rewards4Racing's business.

In exceptional circumstances, we may share your information without your permission if we reasonably believe you might be breaking the law, for example on hate speech, and such disclosure is allowed under the relevant laws, including Data Protection law.

When we share your data outside of Rewards4Racing we will:

  • always share it in a secure way; and
  • not permit it to be used for third party marketing purposes.

Will my information be held outside the European Economic Area (EEA)?

Your personal information may be transferred internationally. Sometimes we will need to transfer your information out of the United Kingdom and the EEA, for example, where we work with Google or Facebook to provide you with targeted advertising through our website or through third party websites.

Countries to which we transfer information may have different standards for controlling how your information is used and protected and these standards may not be as strict as those in place in the United Kingdom and EEA. If we transfer your information to a country which does not have data protection laws which offer an adequate level of protection for your information, we will make sure that the organisation which receives your information is a participant in the US Privacy Shield Framework (for more information, please visit the Privacy Shield website) puts in place appropriate safeguards to protect your information, such as standard contractual clauses as adopted by the European Commission from time to time, or otherwise ensure that we can transfer your information in a way that complies with data protection law.

Can I change or delete my data?

Absolutely, you can change the data that we hold on your account or ask us to delete that data at any time.

You can amend the information we hold on you by logging into your account and visiting https://www.rewards4racing.com/my-account/my-information

To request for your account to be deleted, you can do this by emailing us at hello@rewards4racing.com.

If you choose to close your account, this will erase any personal information that we hold about you. It will mean that any data about how you've used Rewards4Racing will be made anonymous, and any data that has enabled you to collect valuable Rewards4Racing points will also be anonymised and archived.

Please bear in mind though, once you request to close your account (and have your details deleted), you will lose any points that you have collected should you wish to re-open your account at a later date.

How long will you keep my data for?

Rewards4Racing will only hold your personal information on our systems for as long as is reasonably necessary for the purposes of providing the services to you (and/or as set out in the Rewards4Racing Member Account Agreement)

If you ask for your Rewards4Racing account to be closed, then your personal information will be deleted from our systems. Please note that any transactional information relating to your account will be anonymised for analytical and business critical process purposes. This information will be archived for 6 years, until it is no longer necessary for us to retain it.

For further information about closing your Rewards4Racing account, please click here.

Can I see the information you have about me?

Of course. You have the right to request all personal information that Rewards4Racing holds about you (and how we obtained it). This is called a Subject Access Request.

Your other rights
Under data protection law, you have other rights as well. Briefly, these are:

Correcting your information - We want to make sure that your personal information is accurate, complete and up to date and you may ask us to correct any personal information about you that you believe does not meet these standards.

Deletion of your information - You have the right to ask us to delete personal information about you where:

  • You consider that we no longer require the information for the purposes for which it was obtained
  • We are using that information with your consent and you have withdrawn your consent - see Withdrawing consent to using your information below
  • You have validly objected to our use of your personal information - see Objecting to how we may use your information below
  • Our use of your personal information is contrary to law or our other legal obligations.

Objecting to how we may use your information - You have the right at any time to require us to stop using your personal information for direct marketing purposes. In addition, where we use your personal information to perform tasks carried out in the public interest or pursuant to the legitimate interests of us or a third party then, if you ask us to, we will stop using that personal information unless there are overriding legitimate grounds to continue.

Restricting how we may use your information - In some cases, you may ask us to restrict how we use your personal information. This right might apply, for example, where we are checking the accuracy of personal information about you that we hold or assessing the validity of any objection you have made to our use of your information. The right might also apply where this is no longer a basis for using your personal information but you don't want us to delete the data. Where this right to validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.

Portability - If we process personal information that you provide to us on the basis of consent or because it is necessary for the performance of a contract to which you are party, and in either case that processing is carried out by automated means, then you have the right to have that personal information transmitted to you in a machine readable format. Where technically feasible, you also have the right to have that personal information transmitted directly to another controller.

Automated processing - If we use your personal information on an automated basis to make decisions which significantly affect you, you have the right to ask that the decision be reviewed by an individual to whom you may make representations and contest the decision. This right only applies where we use your information with your consent or as part of a contractual relationship with you

Withdrawing consent using your information - Where we use your personal information with your consent you may withdraw that consent at any time and we will stop using your personal information for the purpose(s) for which consent was given.

Exercising your rights
If you wish to exercise any of these rights you may make a request either:

By writing to:

  • Customer Service Team, Rewards4Racing Limited, Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire, DE14 2WX

By emailing us:


To verify that you are the account holder we will need you to provide photocopies of two of the following documents:

  • Passport;
  • Driving licence;
  • Birth certificate;
  • Utility bill (from last 3 months);
  • Bank statement (from last 3 months).

Changes to our Privacy Policy
We keep this Privacy Policy under regular review and will place any updates on this website. Paper copies of the Privacy Policy may also be obtained:

  • By printing a PDF version of this policy here.
  • By writing to our Customer Service Team, Rewards4Racing Limited, Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire, DE14 2WX.

This Privacy Policy was last updated on 14th May 2018

Contact information and further advice
If you have any queries about this Privacy Policy or just wish to chat to our friendly customer services team or our data protection officer please contact them in any of these ways:

By writing to:

  • Customer Service Team, Rewards4Racing Limited, Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire, DE14 2WX

By emailing us:


Complaints
We seek to resolve directly all complaints about how we handle personal information but you also have the right to lodge a complaint with the Information Commissioner's Office:

Online: https://ico.org.uk/global/contact-us/email/

By phone: 0303 123 1113

By post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

Rewards4Racing Limited, a company registered in England and Wales (company number 07070575) and having its registered office at 5-6 Faraday Court First Avenue, Centrum One Hundred, Burton-On-Trent, Staffordshire, England, DE14 2WX

How do you personalise the experience that I have with the Rewards4Racing programme?

We may use your online browsing behaviour as well as details of your online transactions with our Retail Partners, Betting Partners and Racecourse Partners which will help us better understand you as a member, provide you with personalised offers and services and help us to better meet your needs as a member.

Understanding cookies

What is a cookie? There's a lot of confusion about cookies, but in fact they're quite simple to understand. Each one is a small piece of information that's dropped onto your computer from sites you visit. They help the sites you visit remember you when you go back again and are the reason your browsing experience sometimes feels personal to you.

How they work Different cookies remember different things - for example, your settings, if you logged in, what adverts you've seen and the ones you've clicked on. By referring to this information, a site can tailor the things it shows you to reflect what it knows about you.

Controlling and managing cookies Not everybody likes the idea of sites storing information in their browser. If you're one of them, you can in most cases (depending on your browser) change your cookie preferences. Instead of accepting all cookies, you can decide to accept just certain types, or even none at all. But before you turn off all cookies, please bear in mind that cookies are very much a part of today's internet, and turning them off will lock you out of many of the internet's most popular sites. To find out how to control cookies in the browser you use, please read this guide at aboutcookies.org.

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