We are delighted to announce that Betfair Sportsbook has joined the Rewards4Racing programme as our fourth exclusive betting partner.
Our 1.2 million members will now have the chance to collect points on their betting activity with Betfair Sportsbook, building on our long-standing partnerships with bet365, Betfred and Coral.
In 2017, Rewards4Racing members staked more than £1 billion during the year with the company’s three existing bookmaker partners, collecting points on every sports bet placed.
Members went on to purchase more than 170,000 tickets to the races when redeeming their points, generating more than £6 million worth of advanced ticket sales for the programme’s racecourse partners.
Rewards4Racing co-founder and director, Tom Cowgill commented: “It’s fantastic news to have Betfair Sportsbook join us as our fourth bookmaker partner. Betfair has an ever-increasing portfolio of high-profile sponsorships within British racing and I’m certain that their participation on the programme will prove to be a great addition for our members.”
Betfair’s Brand Director, Stephen Mault said: “We are delighted that Betfair has joined the Rewards4Racing programme. It will enable us to reward Betfair customers with regular and tangible benefits through the Rewards4Racing platform and the partnership will help us increase the reach of the flagship Betfair sponsorships in the racing calendar. It will also offer racing fans greater opportunities to attend race meetings more frequently, underlining our long-term commitment to British Racing.”
Points collected from betting activity can be used for great savings on raceday tickets, upgrades and experiences at over 900 race meetings each year including The Cheltenham Festival, The Randox Health Grand National, The Investec Derby, the Welcome to Yorkshire Ebor Festival, the St Leger Festival and the All Weather Championships.