ABOUT US...

MEET THE BOARD...

Josh Apiafi

Founder and Director

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Josh Apiafi

Founder and Director

Back in the early nineties, Josh Apiafi was an amateur jockey to champion trainer Martin Pipe.  Since then, he has turned his attention to the business side of the racing industry with considerable commercial achievement. He was part of the management team at Betfair from the embryonic stage of the business, through to 2007 as Director of Racing and Head of Marketing.  He then went on to be the CEO of the Professional Jockeys’ Association before launching Rewards4Racing with his fellow founders in 2011.

Josh has a great understanding and experience from all sides of the racing and betting industries and is fortunate enough to own racehorse Big Occasion, the winner of the 2013 Midlands Grand National. Josh stills regularly rides out and schools for Grand National winning trainer Oliver Sherwood in Lambourn.

Tom Cowgill

Founder and Director

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Tom Cowgill

Founder and Director

Tom is a former corporate lawyer who turned to the dark side of commercial business in the mid-2000's. Together with Ian Lancaster, Tom established the market leading sports loyalty business,Rewards4,in 2008 and launched their first programme, Rewards4Golf, later that year.

Rewards4’s innovative sports loyalty platform has provided clients with a proven and cost effective turnkey loyalty solution. This has the flexibility to adapt the means of rewarding customers, members and fans according to their needs.

Since its launch in 2011, the success of the Rewards4Racing programme in terms of rewarding members; passion for racing and delivering loyalty back to a principal redemption partner, provides ample evidence that the loyalty model works.

It is testament to the programme's relevance and ease of use, that so many racegoers have chosen to engage with it and continue to do so. As an avid sports fan (and occasional participant!), Tom has certainly found his niche and is looking forward to the continued success of the Rewards4Racing programme.

Ian Lancaster

Founder and Director

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Ian Lancaster

Founder and Director

Ian’s successful career in sports’ Sales and Marketing started in the late nineties at Saracens Rugby Club, where he was influenced by a number of successful sports administrators, none more so than the late Peter Deakin. Ian was heavily involved with the successful Community Cashback Programme at Saracens and through that, came to understand the importance for any club or sport to make fans feel valued and part of the journey.

 

Ian is passionate about the power that sport can have in its engagement with fans.  Through Rewards4Racing and other sports based loyalty programmes, he is determined to ensure that sports fans have a more rewarding experience, either by making it more affordable to watch sport, take  part or by getting the opportunity to meet their heroes, whether they are human or equine. 

 

Ian still (when his body allows!) plays rugby for his local rugby club although he is dreaming of the day when the coach lets him retire to stud.

Paul Fisher

Group Managing Director Jockey Club Racecourses

non-executive Director read more >>
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Paul Fisher

Group Managing Director Jockey Club Racecourses

Paul Fisher is responsible for the performance of the largest racecourse group in the UK, while contributing to the executive management and business strategy of The Jockey Club group.

 

All Regional Directors across The Jockey Club’s racecourse portfolio and the Group’s Human Resources department, report to Paul.

 

Paul joined Jockey Club Racecourses in 2000 as Finance Director of its three London racecourses. He was promoted to Managing Director of Kempton Park in 2005. In 2008, he was appointed as Chief Operating Officer of Jockey Club Racecourses.

 

In 2010, Paul went ‘back to the floor’ as the Undercover Boss for an episode of Channel 4’s hit television documentary series.

Alan Byrne

Chief Executive and Editor-in-Chief, Racing Post

non-executive Director read more >>
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Alan Byrne

Chief Executive and Editor-in-Chief, Racing Post

Alan has led the transition of the Racing Post from a traditional newspaper publisher to a multimedia business. More than a third of the Group’s revenues are now digital. 

Alan was previously editor of the Racing Post from 1993 to 2001 during which time he merged the Racing Post and Sporting Life. He subsequently worked as a consultant to Godolphin, Betfair, Betdaq and others. He returned to the Racing Post after the business was bought from Trinity Mirror in 2007. 

  • Josh Apiafi

    Founder and Director read more >>
  • Tom Cowgill

    Founder and Director read more >>
  • Ian Lancaster

    Founder and Director read more >>
  • Paul Fisher

    Group Managing Director Jockey Club Racecourses non-executive Director read more >>
  • Alan Byrne

    Chief Executive and Editor-in-Chief, Racing Post non-executive Director read more >>
X

Josh Apiafi

Founder and Director

Back in the early nineties, Josh Apiafi was an amateur jockey to champion trainer Martin Pipe.  Since then, he has turned his attention to the business side of the racing industry with considerable commercial achievement. He was part of the management team at Betfair from the embryonic stage of the business, through to 2007 as Director of Racing and Head of Marketing.  He then went on to be the CEO of the Professional Jockeys’ Association before launching Rewards4Racing with his fellow founders in 2011.

Josh has a great understanding and experience from all sides of the racing and betting industries and is fortunate enough to own racehorse Big Occasion, the winner of the 2013 Midlands Grand National. Josh stills regularly rides out and schools for Grand National winning trainer Oliver Sherwood in Lambourn.

X

Tom Cowgill

Chief Executive and Editor-in-Chief, Racing Post

Tom is a former corporate lawyer who turned to the dark side of commercial business in the mid-2000's. Together with Ian Lancaster, Tom established the market leading sports loyalty business,Rewards4,in 2008 and launched their first programme, Rewards4Golf, later that year.

Rewards4’s innovative sports loyalty platform has provided clients with a proven and cost effective turnkey loyalty solution. This has the flexibility to adapt the means of rewarding customers, members and fans according to their needs.

Since its launch in 2011, the success of the Rewards4Racing programme in terms of rewarding members; passion for racing and delivering loyalty back to a principal redemption partner, provides ample evidence that the loyalty model works.

It is testament to the programme's relevance and ease of use, that so many racegoers have chosen to engage with it and continue to do so. As an avid sports fan (and occasional participant!), Tom has certainly found his niche and is looking forward to the continued success of the Rewards4Racing programme.

X

Ian Lancaster

Chief Executive and Editor-in-Chief, Racing Post

Ian’s successful career in sports’ Sales and Marketing started in the late nineties at Saracens Rugby Club, where he was influenced by a number of successful sports administrators, none more so than the late Peter Deakin. Ian was heavily involved with the successful Community Cashback Programme at Saracens and through that, came to understand the importance for any club or sport to make fans feel valued and part of the journey.

 

Ian is passionate about the power that sport can have in its engagement with fans.  Through Rewards4Racing and other sports based loyalty programmes, he is determined to ensure that sports fans have a more rewarding experience, either by making it more affordable to watch sport, take  part or by getting the opportunity to meet their heroes, whether they are human or equine. 

 

Ian still (when his body allows!) plays rugby for his local rugby club although he is dreaming of the day when the coach lets him retire to stud.

X

Paul Fisher

Chief Executive and Editor-in-Chief, Racing Post

Paul Fisher is responsible for the performance of the largest racecourse group in the UK, while contributing to the executive management and business strategy of The Jockey Club group.

 

All Regional Directors across The Jockey Club’s racecourse portfolio and the Group’s Human Resources department, report to Paul.

 

Paul joined Jockey Club Racecourses in 2000 as Finance Director of its three London racecourses. He was promoted to Managing Director of Kempton Park in 2005. In 2008, he was appointed as Chief Operating Officer of Jockey Club Racecourses.

 

In 2010, Paul went ‘back to the floor’ as the Undercover Boss for an episode of Channel 4’s hit television documentary series.

X

Alan Byrne

Chief Executive and Editor-in-Chief, Racing Post

Alan has led the transition of the Racing Post from a traditional newspaper publisher to a multimedia business. More than a third of the Group’s revenues are now digital. 

Alan was previously editor of the Racing Post from 1993 to 2001 during which time he merged the Racing Post and Sporting Life. He subsequently worked as a consultant to Godolphin, Betfair, Betdaq and others. He returned to the Racing Post after the business was bought from Trinity Mirror in 2007. 

Our mission is to engage with, and offer rewards to racegoers through the use of our award winning loyalty programme.

Serving over 30 Racecourses nationwide, our members collect points when purchasing racecourse tickets, placing bets with our key betting partners and when shopping with our network of general retailers.
Members then spend these points to treat themselves and their loved ones to an exciting day at the races!

ANNUAL REPORTS...

  • Annual Review
    2016 and 2017 Outlook
  • Annual Review
    2015 and 2016 Outlook
  • Annual Review
    2014 and 2015 Outlook
  • Annual Review
    2013 and 2014 Outlook
  • Annual Review
    2012 and 2013 Outlook
  • Annual Review
    2011 and 2012 Outlook

PRESS...

Sporting Industry Group speak to Josh Apiafi

Josh Apiafi, Rewards4Racing, founder and director speaks on The Jockey Club’s retail bond, which was used to finance the development, consisted of a 4.75% return in cash and a 3% return in Rewards4Racing points. read more >>

New punters: is it all about the money?

Josh Apiafi, founder of Rewards4Racing explains why bookmakers should look to offer more non-cash incentives to attract new customers. read more >>

The positive impact Rewards4Racing is making on the industry

The sport of kings has been through a torrid few years, with owners and breeders feeling the financial crunch, but Josh Apiafi thinks he has found the solution with Rewards4Racing. read more >>

Rewards4Racing Director joins judging panel for Stable Staff awards 

"These awards are a great chance to say thank you and acknowledge all the work that goes on behind the scenes" read more >>

Arena Racing courses joins Rewards4Racing programme

"We are now moving towards our long-held ambition of being the rewards currency for all racegoers in the UK" read more >>

Rewards4Racing Director announced on Diversity in Racing Steering Group

The British Horseracing Authority (BHA) has today announced the full membership of the sport’s first-ever industry steering group focused on diversity. read more >>

The Sunday Telegraph profile Rewards4Racing Director 

Former jockey Josh Apiafi is pulling in the punters with Rewards4Racing, writes Marcus Armytage. read more >>

Rewards4Racing announces the "You Spend, We Give" charity partnership with Racing Welfare

Rewards4Racing, the rewards programme for racegoers, has formed an exciting new partnership with Racing Welfare, the charity supporting the workforce of British horse racing. read more >>

Reward4Racing annual report reveals Area Racing Company (ARC) partnership

Rewards4Racing, the award-winning rewards programme for racegoers, today released its 2017 Annual Report which outlines the significant growth experienced by the business over the last year. read more >>

Look how far we’ve come!

Rewards4Racing was first launched on Trials Day at Cheltenham Racecourse in January 2011. Since then we’ve come a long way, with over a million members and still growing! read more >>

Launching our brand-new partner… the British Racing Club!

We’re very excited to announce the launch of our latest partner, the British Racing Club! read more >>

Racing UK joins as a redemption partner

Rewards4Racing is delighted to announce an extension of its partnership with Racing UK enabling its members to redeem their points to save money on existing and new Racing UK memberships and Day Passes read more >>

York Racecourse and Rewards4Racing Launch

York Racecourse launched today on the award winning Rewards4Racing loyalty programme. The programme, which has been backed by The Jockey Club since its inception in January 2011, had previously been exclusive to the Jockey Club's tracks. However, from today, York Racecourse customers... read more >>

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