About us

Our mission is to engage with, and offer rewards to racegoers through the use of our award winning loyalty programme.

Serving over 30 Racecourses nationwide, our members collect points when purchasing racecourse tickets, placing bets with our key betting partners and when shopping with our network of general retailers.

Members then spend these points to treat themselves and their loved ones to an exciting day at the races!

Meet The Board

Josh Apiafi

Josh Apiafi

Founder and Director.
Tom Cowgill

Tom Cowgill

Founder and Director.
Ian Lancaster

Ian Lancaster

Founder and Director.
Paul Fisher

Paul Fisher

Group Managing Director Jockey Club Racecourses.
Non-executive Director

Alan Byrne

Alan Byrne

Chief Executive and Editor-in-Chief, Racing Post.
Non-executive Director


Sporting Industry Group speak to Josh Apiafi
Josh Apiafi, Rewards4Racing, founder and director speaks on The Jockey Club’s retail bond, which was used to finance the development, consisted of a 4.75% return in cash and a 3% return in Rewards4Racing points. read more >>

New punters: is it all about the money?
Josh Apiafi, founder of Rewards4Racing explains why bookmakers should look to offer more non-cash incentives to attract new customers. read more >>

The positive impact Rewards4Racing is making on the industry
The sport of kings has been through a torrid few years, with owners and breeders feeling the financial crunch, but Josh Apiafi thinks he has found the solution with Rewards4Racing. read more >>

Rewards4Racing Director joins judging panel for Stable Staff awards 
"These awards are a great chance to say thank you and acknowledge all the work that goes on behind the scenes" read more >>

Arena Racing courses joins Rewards4Racing programme
"We are now moving towards our long-held ambition of being the rewards currency for all racegoers in the UK" read more >>

Rewards4Racing Director announced on Diversity in Racing Steering Group
The British Horseracing Authority (BHA) has today announced the full membership of the sport’s first-ever industry steering group focused on diversity. read more >>

The Sunday Telegraph profile Rewards4Racing Director 
Former jockey Josh Apiafi is pulling in the punters with Rewards4Racing, writes Marcus Armytage. read more >>

Rewards4Racing announces the "You Spend, We Give" charity partnership with Racing Welfare
Rewards4Racing, the rewards programme for racegoers, has formed an exciting new partnership with Racing Welfare, the charity supporting the workforce of British horse racing. read more >>

Reward4Racing annual report reveals Area Racing Company (ARC) partnership
Rewards4Racing, the award-winning rewards programme for racegoers, today released its 2017 Annual Report which outlines the significant growth experienced by the business over the last year. read more >>

Look how far we’ve come!
Rewards4Racing was first launched on Trials Day at Cheltenham Racecourse in January 2011. Since then we’ve come a long way, with over a million members and still growing! read more >>

Launching our brand-new partner… the British Racing Club!
We’re very excited to announce the launch of our latest partner, the British Racing Club! read more >>

Racing UK joins as a redemption partner
Rewards4Racing is delighted to announce an extension of its partnership with Racing UK enabling its members to redeem their points to save money on existing and new Racing UK memberships and Day Passes read more >>

York Racecourse and Rewards4Racing Launch
York Racecourse launched today on the award winning Rewards4Racing loyalty programme. The programme, which has been backed by The Jockey Club since its inception in January 2011, had previously been exclusive to the Jockey Club's tracks. However, from today, York Racecourse customers... read more >>

Rewards4Racing Ltd
Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire DE14 2WX


0345 605 5220

Mon - Fri: 9:00am - 5:00pm